Our Story
About ToddlerBed.au
We're a passionate team of Australian parents helping families navigate one of childhood's biggest milestones.
Our Journey
ToddlerBed.au was born from a familiar frustration that many Australian parents know all too well. In 2024, our founder Sarah Mitchell spent countless hours researching toddler beds for her daughter Lily's transition from cot to "big girl bed." What should have been an exciting milestone became an overwhelming maze of conflicting reviews, unclear safety information, and products that didn't meet Australian standards.
After finally finding the perfect bed and successfully navigating the transition, Sarah realised that thousands of other Aussie parents were facing the same challenges. Too many websites offered generic advice that didn't account for Australian safety regulations, local mattress sizes, or the specific needs of families living everywhere from inner-city apartments to sprawling rural properties.
That's when the idea for ToddlerBed.au took shape. Sarah partnered with James Cooper, a father of three with a background in product safety testing, and Emma Chen, a certified child sleep consultant based in Melbourne. Together, they created a resource that Australian parents could trust—one built on firsthand experience, rigorous research, and a genuine understanding of what families need.
What We Do
At ToddlerBed.au, we don't just list products and call it a day. Our team personally researches every toddler bed we feature, examining construction quality, safety certifications, assembly complexity, and real-world durability. We consult with paediatricians, child development specialists, and occupational therapists to ensure our safety advice reflects current best practices.
Our content goes beyond simple product recommendations. We create comprehensive guides covering everything from recognising the signs that your toddler is ready for a big bed, to establishing bedtime routines that actually work, to understanding the science behind toddler sleep patterns. We believe that an informed parent is an empowered parent, and we're committed to providing the knowledge you need to make confident decisions.
Our Commitment to You
Transparency is at the heart of everything we do. Yes, we earn affiliate commissions when you purchase through our links—that's how we keep this resource free for families. But we never let that influence our recommendations. We've turned down partnerships with brands that didn't meet our standards, and we always disclose our affiliate relationships clearly. Your trust matters more than any commission.
We're also committed to staying current. The toddler bed market evolves constantly, with new safety standards, innovative designs, and changing availability. Our team reviews and updates our content regularly to ensure you're always getting accurate, relevant information. When a product we've recommended becomes unavailable or a better option emerges, we update our guides promptly.
Most importantly, we remember what it's like to be in your shoes—tired, overwhelmed, and just wanting the best for your little one. That's why we write in plain language, focus on practical advice, and always keep the parent experience front and centre. We're not just experts; we're fellow parents on this journey with you.
Our Values
Safety First
Every recommendation meets or exceeds Australian safety standards. We never compromise on your child's wellbeing.
Honest Reviews
We tell it like it is—the good, the bad, and the mediocre. No paid placements or biased rankings.
Australian Focus
Content tailored for Aussie families, including local standards, sizing, and availability.
Parent-Tested
Our team includes real parents who've been through the toddler bed transition ourselves.
Sarah Mitchell
Founder & Lead Editor
Mum to Lily (5) and Max (2). Former early childhood educator turned toddler bed researcher. Based in Sydney.
James Cooper
Product Safety Specialist
Dad of three. Background in consumer product testing with 10+ years in safety compliance. Brisbane local.
Emma Chen
Sleep Consultant & Writer
Certified pediatric sleep consultant and mum to twin toddlers. Helps families establish healthy sleep habits. Melbourne-based.